Backed by Teresa’s investment, the brothers started cranking out sweet port and sherry under the advertising slogan, “.”Teresa’s gamble proved to be a smart one, and the winery prospered for decades. Founding matriarch Teresa Franzia mortgaged her husband’s California grape farm to open up Franzia Brothers Winery, to be operated by her brood of numerous sons. But there’s no denying it has greatly improved since its early days, and it’s a good value as long as you’re not too picky about wine.Franzia has been selling cheap wine since the end of Prohibition. Of course, whatever popularity Franzia can claim is due to cheapness, not great taste. The self-proclaimed “world’s most popular wine” is old friend, nectar of college students, the elderly, and the broke. Drinking Games Like Tour De Franzia Wine.
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